About

Established in 2024, Magaisa is a London based design studio founded by Ano Magaisa.

The brand draws from Ano’s Zimbabwean and British heritage, merging cultural storytelling with functional design. Each collection explores the meeting point between city life and the natural world, reflecting the idea that clothing should move easily between both environments.

At its core, Magaisa is built on three principles: Heritage, Utility, and Responsibility. These values guide every stage of the process, from concept and material sourcing to final construction and presentation. The result is a body of work defined by craftsmanship, durability, and authenticity.

Magaisa focuses on natural fabrics, responsible production methods, and timeless silhouettes. Designed for a new generation of wearers who value meaning and longevity, the brand tells stories through form, texture, and function while reimagining modern outdoor wear through a cultural lens.